Senior Manager, Marketing Operations - Veeva PromoMats/Capabilities
Biogen
About this Role:
Biogen is seeking a results-driven, collaborative Senior Product Manager to join our Marketing Operations team. In this role, you will serve as the SAFe Product Manager for Veeva Vault PromoMats, leading strategy and execution across promotional review, content lifecycle management, and digital asset enablement. You will own the product roadmap and backlog while acting as a critical bridge between Commercial, IT, Legal/Regulatory, Field Operations, agency partners, and external vendors. This role plays a key part in advancing scalable, compliant, and efficient marketing operations across Biogen’s therapeutic areas. You will report into Marketing Operations and contribute directly to the evolution of our commercial technology ecosystem within a SAFe Agile environment.
What You’ll Do:
- Serve as SAFe Product Manager for Veeva Vault PromoMats, owning product roadmap and backlog
- Lead governance and continuous improvement of the Promotional Review Committee (PRC) process
- Drive strategy and execution for CLM content design standards, optimization, and ways of working
- Manage and develop the Marketing Operations Manager (Digital Asset Manager)
- Partner with agencies to streamline asset submissions and ensure compliance with biotech standards
- Evaluate new technologies and industry trends, leading POCs and roadmap recommendations
- Collaborate with Commercial, IT, Legal/Regulatory, Field Ops, and Marketing Operations stakeholders
- Maintain workflows, triggers, approval levels, and user access governance within Vault
- Develop reports, metrics, dashboards, and insights to support business decision-making
- Lead release readiness for Veeva updates, assessing business impact, training, and adoption
Who You Are:
You are a strategic, hands-on product leader with deep expertise in marketing operations and commercial systems within biotech or pharma. You thrive in matrixed environments, communicate clearly across technical and business teams, and bring a proactive, solution-oriented mindset to complex challenges.
Required Skills
- 5+ years in marketing operations, commercial operations, or product management
- Deep experience with Veeva Vault PromoMats and PRC workflows
- SAFe Agile certification (e.g., SAFe POPM)
- Strong understanding of CLM strategy, content lifecycle, and DAM best practices
- Proven ability to translate business needs into scalable technical solutions
- Vendor and managed services oversight experience
- Excellent communication and stakeholder management skills
- Strong project management and analytical capabilities
Preferred Skills
- Experience in biotech, pharma, or life sciences organizations
- Familiarity with modular content and content factory models
- Advanced degree in business, marketing, or life sciences
Additional Information
Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:
- Medical, Dental, Vision, & Life insurances
- Fitness & Wellness programs including a fitness reimbursement
- Short- and Long-Term Disability insurance
- A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
- Up to 12 company paid holidays + 3 paid days off for Personal Significance
- 80 hours of sick time per calendar year
- Paid Maternity and Parental Leave benefit
- 401(k) program participation with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10,000 per calendar year
- Employee Resource Groups participation
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.